Book dossier

Succeeding in business in Central and Eastern Europe

by Woodrow H. Sears

"This book identities a variety of factors, including an anti-business attitude and a resistance to Western style change, that hinder some attempts at development within Central and Eastern Europe. It provides a frame of reference for understanding the "post Soviet syndrome" - with its remnants of corruption and mistrust of managers and customers alike - that continues to haunt the countries of CEE. Dr. Sears and Ms. Tamulionyte-Lentz give readers solutions for overcoming the problems inherent in this region. They explain how Western executives can build relationships and find points of cultural "synthesis" with their Central and Eastern European counterparts, and ultimately create a new and mutually beneficial work culture with their ventures.". "With understanding and insights on the cultural nuances of the region, Succeeding in Business in Central and Eastern Europe can help all Western visitors, even tourists, who arrive at this increasing popular destination."--BOOK JACKET.